Case Study

Attentive Hires Globally With Clear Guidance

Pebl’s employer of record and immigration service enabled a Portugal relocation and a Canada hire, with country-specific benefits guidance and responsive communication.

Attentive logo

At a glance

Portugal relocation via Global Immigration.
Portugal benefits requirements clarified.
Canada hire confirms repeatable path.

Overview

Attentive is a leader in conversational commerce, powering two-way, SMS-first customer engagement for 8,000+ brands and driving billions in e-commerce revenue. After going remote during COVID-19 and acquiring a startup that already partnered with Pebl, they had a path to hire wherever talent lived—and needed expert support to expand hiring while navigating country-specific rules and benefits.

Challenge

Following the 2021 acquisition, Attentive needed to act quickly on two fronts: retain a senior employee relocating to Portugal and continue hiring across borders. The HR lead managing 1,000+ employees required clear answers on immigration, labor law, and benefits—within a fixed budget. Specific complexities included Portugal’s mandatory allowances and bonuses, plus understanding Canadian benefit differences and vacation accrual by province. They needed a partner to provide itemized, budget-fit options and stay high-touch as decisions moved forward.

Solution

Attentive worked with Pebl as their employer of record (EOR) and for global immigration. The team delivered detailed, line-item quotes and reworked them until costs aligned with a preset budget. A named relationship manager kept communication responsive—switching to calls when email wasn’t enough—and provided practical, country-specific guidance: Portugal allowances (including 13th/14th-month pay) and Canadian nuances such as RRSP vs. 401(k) and province-level vacation accrual. With immigration complete, Pebl provided ongoing payroll, benefits, and HR support via EOR.

Pebl’s service is very high-touch. Whenever we need to hire internationally, we know we’ll be taken care of. I would without hesitation recommend Pebl to other companies looking to relocate talent or hire across the world.

Justin Goodemoot

Senior People Operations Manager, Attentive

Outcome

Pebl relocated the senior employee to Portugal, then supported a Canada hire—giving Attentive a repeatable path to add talent across markets. Benefits experts implemented country-specific requirements (13th/14th-month pay, work-from-home stipends) and clarified Canadian RRSP vs. U.S. 401(k) and province-specific vacation accruals. High-touch communication kept stakeholders informed throughout, reinforcing confidence that Attentive can hire quickly and manage ongoing payroll, benefits, and HR support wherever the best candidates are found.