Transnetyx Expands Into Europe With Speed and Flexibility

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At a glance

Enabled market testing without long-term contracts or entity setup.
Expanded further by hiring additional talent in Finland.

Overview

Transnetyx, a U.S.-based pioneer in automated genotyping, knew that future growth meant expanding internationally—starting with a test of the German market. The company identified the right local sales candidate but needed to onboard quickly, compliantly, and without committing to long-term infrastructure or contracts.

Challenge

With tight hiring timelines and no legal entity in Germany, Transnetyx required a flexible employment solution to hire a full-time, temporary sales employee. The candidate needed to be bilingual in German and English and ready to hit the ground running. To minimize risk and cost, the company needed a trusted partner with deep local legal expertise and an agile, short-term employment model.

Solution

Having previously partnered with Pebl to onboard a contractor in the Czech Republic, Transnetyx turned once again to their trusted global EOR partner. Pebl quickly enabled the compliant hiring and onboarding of the German-based sales employee—without requiring entity setup or long-term commitments. The EOR model aligned perfectly with Transnetyx’s need to validate the market while maintaining full compliance with German labor laws.

As we continue to expand our business internationally, we needed a partner we could trust. We chose Pebl because of their expertise and ability to mitigate risk throughout the entire process.

Karen Woelke

Sales Operations Manager, Transnetyx

Outcome

With Pebl’s support, Transnetyx hired and deployed their new sales hire in Germany within weeks, enabling immediate momentum in a critical new territory. The success of this agile hiring model led the company to expand again—this time onboarding an additional employee in Finland. Pebl’s expertise, responsiveness, and risk mitigation made international hiring seamless.