Superpath: global hiring fuels growth and savings

Pebl enables Superpath to compliantly hire in four countries, cut costs, and reinvest savings into their U.S. team.

At a glance

Onboarded 8 employees across Brazil, India, Mexico, and the Philippines
Reduced payroll costs while raising U.S. employee salaries and benefits
Expanded HR capacity by integrating Pebl with BambooHR

Overview

Superpath, a digital marketing agency serving more than 2,000 businesses nationwide, faced mounting challenges in the tight U.S. labor market. Hiring specialized talent was slow and costly, and compliance risks mounted as the agency leaned on global contractors. To sustain growth and reward existing employees, Superpath needed a compliant way to hire internationally—without overburdening their two-person HR team.

Challenge

Superpath struggled to balance rising U.S. salaries, budget limitations, and the need to add specialized roles such as designers and SEO specialists. Contractors abroad helped fill the gap but created compliance risks and kept workers at arm’s length. With limited HR resources, the company needed a partner to handle payroll, benefits, and local labor laws while ensuring new international hires felt fully integrated into the team.

Solution

Superpath turned to Pebl as their Employer of Record (EOR). With expertise across multiple countries, Pebl enabled Superpath to compliantly hire full-time employees in Brazil, India, Mexico, and the Philippines—no local entities required. Beyond compliance, Pebl provided consultative support, from pay benchmarking to benefits design, and integrated their Global Work Platform™ with BambooHR to automate HR tasks.

“It’s been incredibly helpful to have Pebl. They’re like an extension of our team when it comes to country compliance.”

Lauren Gann

HR Manager, Superpath

Outcome

Within a year, Superpath hired eight international employees with zero compliance issues. Payroll savings from hiring in lower-cost markets were reinvested to boost U.S. salaries, improve benefits, and fund new software. Projects are now completed faster, client needs are met sooner, and the HR team has reclaimed valuable time for strategic work. With a proven model for global expansion and a trusted long-term partner, Superpath is positioned to scale with confidence.